Category Archives: Consultancy

Social Media Platforms

To this day B2B organisations are skeptical of the benefits of social media for their business. Social media platforms were originally established consumer based platforms i.e. directed towards the individual, and have evolved from there. Most of the scepticism is formed around the concerns around metrics and measuring the performance of social media investment. Whereas businesses focused on consumers have never had this hangup and have been utilising social media very effectively for a lot longer.

Read more

Twitter for business

Let’s take a look at one of the more sidelined social media platforms in recent years when it comes to business communication. With the substantial growth of Instagram and continued use of Facebook, I give some insight into the uses of Twitter in connecting with your business or non-business audience.

Read more

The Art of the Logo

Over the past 20 years I cannot emphasise how important…

Read more